While there is truth to this approach, I feel there are other ways to land songs or 'cuts' with K-Pop groups.
The sheer amount of songs you must write and pitch to A&Rs (the idol groups' scouts, so to speak) in the hope a song connects with them is incredibly tough. It's like winning the lottery and, in my experience as the track maker, this is the hardest thing about the entire K-Pop process.
The advice above feels like an example of the 'Anima' and 'Animus' theory coined by Carl Jung. To simplify - everyone has both feminine and masculine energies and ways of thinking.
Explored in detail by Robert Greene (and I'm paraphrasing): "A man's anima (feminine way of thinking), for example, may manifest as sensitivity, intuition, creativity, or compassion. The animus of a woman (masculine way) might emerge as reason, assertiveness, logic, or boldness. Greene argues, both are useful in their own way. Typically, men act, lead, and learn differently. Men use brute force, while women look at the different options available or holistically. "
I experienced this with K-Pop pitching. I was being told one thing, and it became a belief. But my own experiences would show something different.
I saw how creating and sharing content would bring in opportunities that put me in a better position to landing cuts with K-Pop artists, as opposed to "just writing more songs". As much as there is a need to keep single-mindedly, relentlessly powering ahead with one pitch after the next, there is equally a need for something more holistic, intuitive and staying open to new pathways.
For example, an in-house label producer in Seoul found my YouTube and reached out, asking to hear my song catalogue as he was managing an album for his label's K-Pop artists. We explored ways to collaborate, share contacts and create together. This route was different from purely pitching. But it gained a similar result.
There are probably billions of data points for each person to learn from, everyone will have a different experience.
We all lean naturally into one over the other. Try leaning into the opposite and see what happens!
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